As the largest charity in the Netherlands, KWF has been dedicated to fighting against cancer for years. However, KWF is not just against cancer, they are primarily for life and everything that makes life worth living: the wind in your hair, the touch of a lover, the smile of a child. KWF has enlisted our help to redefine this brand positioning. With this campaign, KWF aims to bring about a further mindset shift: everyone can make a difference by organizing actions, participating in them, or contributing to them. And if you choose to do so, don't do it solely because you are against cancer, do it for life.
- 8 ай бұрын
Dutch Cancer Society: Summer Campaign
- Рет қаралды 142
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