Why don't more people take public transport? This story about user experience may give part of the answer.
I rode around Ashdod for only half a day, and at every second stop I saw helpless people who did not know how to get home. And it's painful and insulting, because that's not how people should be treated. Such terrible confusion happens with any change in public transportation in Israel, and it can be avoided, if only someone pays attention to the little details.
Русская версия этого видео:
• Ашдод: транспортная ре... -
00:00 The terrible confusion
01:48 The reform in Ashdod
02:09 Misinformation at the train station
02:40 50,000 Russian speakers
03:25 User experience and "The bus stops of the future"
05:04 Useless touch screens
06:43 The constant announcement that reminds us not to steal
07:45 The importance of maps
09:15 "Technology will solve everything"
09:53 The information booklet
11:16 Blindly following procedures
Негізгі бет אשדוד: הרפורמה והעלבון - Ashdod: the Transport Reform and the Humiliation
No video
Пікірлер: 266