Elden Ring, OHHH Elden Ring....
Y'all have probably heard about Elden Ring's oh so seemingly poor marketing, but let me introduce the "Unseen Architect" of it all -the mastermind behind the silent marketing that drove them Tarnished ones crazy.
I tried my hand at the game when it came out but bowed out early, yet - I couldn't help but be drawn to its promotional strategy. Their quiet approach broke all the rules, turning what looked like marketing missteps into a masterclass in anticipation.
Whether you've played it or not, there's a deep dive into how strategic silence in a world of oversharing can speak louder than a buggy Keanu Reeves.
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Written & Produced by Belinda Ercan
Editing and Strategic Direction by n8wealth.com
#eldenring #gaming #strategy
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