1:01 Introduction to Nick Condon and his role as Managing Director EMEA Squiz
2:02 Introduction to Squiz
2:36 The importance of a university website & today’s talk topic
3:46 Live audience poll results - What are the biggest challenges for you in your higher education institution when it comes to digital/technology transformation?
4:53 Introduction to Linnea Williams and her role as Director of Communications Technology at Stanford University
8:17 Setting the scene: the Stanford University environment
13:37 The ‘one Stanford’ approach and the project catalyst
19:34 Paving the way to success with change management and the approach Linnea took
25:47 “This can’t be just another website”: the role of communications and institutional reputation management
29:55 Technology and how it’s managed - the team are enablers of outcomes
33:32 Four key takeaways for higher education institutions
***
Internationally renowned educational institutions are often large, complex organizations with many autonomous units that have developed over centuries. Each unit serves diverse audiences, using multiple technologies within a complex ecosystem.
Delivering enterprise-level digital experiences in these contexts is challenging. For obvious reasons, each unit focuses on its own individual communications needs, distributing information in its own channels, despite many overlapping audiences.
In this session, we explore an approach for leveraging existing digital content sources to create a single source of truth for institutional communications.
Areas of focus will include:
- Digital Design: impactful design options for delivering a best-in-class experience that curates institutional information for a complex user base.
- Engagement and Collaboration: how to create buy-in from unit partners, approaches for limiting impact to any individual unit, strategies to automate processes to lighten staff burden.
Hear from Linnea Williams, Director of Communications Technology at Stanford University with support from collaborator Will Noble, DXP Director at Squiz.
Негізгі бет Elevating digital experiences: creating an enterprise comms channel in a distributed organization
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