When it comes down to creating a freebie, or lead magnet, we have to start with the mindset of generosity. What would stand out in your industry to give away for free? Is your current lead magnet good enough to be sold? In my email marketing beginner course called "Market Your Freebie," we learn the cornerstones to growing an email list from scratch with the mindset of giving over receiving.
The first sequence we talk about is often called a consumption sequence or "freebie sequence." It's when someone first subscribes and you want the new email subscriber to actually open your freebie and use it for a quick win. By taking the time to lay this foundation in growing your list, you'll build it much faster and efficiently.
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