00:01 India's first television service started in Delhi in 1959
00:39 Vikram Sarabhai's contribution to rural communication
01:11 Vikram Sarabhai started the Satellite Instruction Television Experiment (SITE) in 1975 to address rural communication challenges.
01:45 Local village in Gujarat selected for pilot testing of D Kheda Communication Project
02:17 Kheda Communication Project brought television transmission to remote villages in India.
02:47 Kheda Communication Project empowered rural communities through effective delivery of development programs.
03:21 Kheda Communication Project awarded UNESCO for extraordinary vision
03:56 Kheda Communication Project empowered rural communities
Kheda is a small district in central Gujarat. The district comprises more than 1000 villages. These villages became one of the important milk-producing centers in India as an impact of ‘white revolution’. For empowering the rural community, an instructional television project was introduced. The experiment is named as Kheda Communication Project. Social evils were addressed in this special television experiment. The project was in operation under the charge of the Space Applications Centre, Ahmedabad. The Development and Education Communication Unit (DECU) of Space Application Center (CAS) is involved in the conception, definition, planning, implementation and socio-economic evaluation of space applications.
To implement the experiment, 650 community television sets had installed in 443 villages. The television sets were owned by the community and maintained by the state government. The sets kept in the buildings of the Milk Producer’s Co-operative Society, schools or the Panchayath ghar. The low power transmitter established in Pij village, about 50 KMs south from Ahmmedabad. This transmitter connected to a local studio, a satellite earth station in Ahmedabad and the local Doordarshan studio. By these arrangements, Kheda Communication Project enhanced to broadcast both local productions and national satellite television programmes.
Doordarshan and the Space Application Centre produced programs for over an hour every day. Programs focused on alcoholism, caste discrimination, minimum wages, family planning, gender discrimination and cooperatives. Television serials, folk drama, puppet shows and other popular formats used for local productions. Villagers worked for the project as actors, script writers, directors and visualizers for the program production teams. Constant interaction with the people was the distinct characteristic of this project.
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