Emre Soyer discusses "The Myth of Experience: Why We Learn the Wrong Lessons, and Ways to Correct Them". In "The Myth of Experience", behavioral scientists Emre Soyer and Robin Hogarth take a transformative look at experience and the many ways it deceives and misleads us. From distorting the past to limiting creativity to hindering success, experience can cause misperceptions and then reinforce them without our awareness. Instead, the authors argue for a nuanced approach, where a healthy skepticism toward the lessons of experience results in more reliable decisions and sustainable growth.
Emre Soyer is a behavioral scientist, consultant, and co-author of "The Myth of Experience" (with Robin M. Hogarth). He's the founder of SOYER Decision Advisory, which offers organizations talks, workshops, and projects on strategic and creative decision making. He has collaborated with companies from different sectors and international business schools (including INSEAD, Cass, TUM, SDA Bocconi, ESSEC). Emre has also established social enterprises and written for Harvard Business Review and MIT Sloan Management Review.
For more information about Emre, please visit www.emresoyer.com/.
Get the book here: goo.gle/3o7ApUV.
Moderated by Mert Can.
Links to graphs, images and articles:
CO2 emissions (Our World in Data): ourworldindata.org/co2-and-ot...
Cumulative COVID-19 cases (Our World in Data): ourworldindata.org/grapher/to...
Klein et al. (2018) Antibiotic use projections (PNAS): www.pnas.org/content/pnas/115...
Ozone-depleting substance emissions (Our World in Data): ourworldindata.org/grapher/oz...
Hubbub's Neat Streets campaign: www.hubbub.org.uk/neat-streets
Covid-19 image by PIRO4D (Pixabay): pixabay.com/illustrations/vir...
Finance image by AhmadArdity (Pixabay): pixabay.com/photos/business-s...
Fooled by experience (HBR, 2015): hbr.org/2015/05/fooled-by-exp...
Stop reading lists of things successful people do (HBR, 2017): hbr.org/2017/03/stop-reading-...
Don't let a good story sell you on a bad idea (HBR, 2020): hbr.org/2020/12/dont-let-a-go...
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Негізгі бет Emre Soyer | The Myth of Experience | Talks at Google
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