In 1974, Saul Bass designed one of the most iconic logos in aviation history, The United Airlines Sweep.
Saul Bass' Sweep,(or "Tulip") was a testament to United courage and class and was timeless as it was elegant. Worldwide recognized, it propelled United through the best and worst of times.
Sadly, and most unfortunately, the logo was discarded in 2010 as a result of the merger between Continental Airlines and United. But the Sweep did not go down without a fight! Thousands of people protested, and even after the final decision was made, still continue to protest its removal till this very day.
This is to remember the great memories of a great airline and its brand that carried us to far away places.
-Long Live the Sweep, Long Live United.
Негізгі бет Ойын-сауық End of an Era. -- United Airlines (1080p)
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