I think the biggest point in their make up is that they focused on the side of the cheeks more than the center and connect that straight with the tone-on-tone eye shadow. It almost looks like butterfly wings on both sides of their faces and I think that's intentional to go with their fresh y2k concept.
@cuixinshi
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and also because they are literally 14.
@Princess-je4tf
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@@cuixinshi Not the reason but ok
@xlavenderskies
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@@cuixinshi only one member is 14.
@yulana990
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It's also similar to the ''hangover makeup'' trend that was populair for quite a while, inspired by Japanese makeup, where the blush would be applied on the corner and under the eyes, with the rest of the makeup also being pretty basic. I'd say the biggest difference is many people did apply stronger lashes with that aswell, but theres many images of people with similar makeup to this with no/soft lashes and soft lips. The same trend of applying blush on the side and undereyes then kept going and is very populair in E-girl makeup now aswell. It's become a part of many different makeup trends in the last 2-3 years, which is probably why NewJeans their makeup never stood out as '''special'' to me, a western viewer who already is used to these trends and recognized them. Its also populair on pinterest with many types of ''cores'' like fairycore and such, and combined with the MV's in general, the butterfly hairclips, the braids in their hair and all the Y2K aesthetics, it all blends together well as a representation of Gen Z. The stylist even made sure to let them wear tons of Crochet pieces which is also a trend among Gen Z on tiktok, so the makeup style matching it is a cool detail. Very interesting to learn about how much it differs from usual kpop! Now I can finally pinpoint why I like their makeup so much, and more then usual with groups :) And as June said, I do think their age played a role aswell, and the majority of them are underage. I'm glad they kept this young, fresh style of makeup and didnt overdo it too much. Its still noticeable they have makeup on but its very natural and nice, and to me highlight their age aswell which is important. Great job by the stylists!
They remind me of Girls generation and F(x) debut so fresh and clean with tons of energy, and this makeup feels more normal like the type we used everyday aa
All the members are so pretty and have such good visuals that everyone feels like the centre / visual of the group. Really happy to see the hype and fame theyโre getting they deserve it.
I have western features but I love this makeup style NewJeans have, Iโm definitely going to try it!!! Loved the video, and you are beautiful ๐๐
I'm like the total opposite of a makeup expert but I found this video very interesting. Yes I agree that NewJeans is very different with their sound, style, choreography and makeup. I have never heard a girl group that sounds like them and so it is very refreshing to hear something that sounds like a brand new sound. I recently became a fan of them and I am now playing all of their songs on repeat. STAN TALENT, STAN NEWJEANS!!!
@zzoa.
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This was so interesting! I was just wondering what exactly their charm was with style, you're so right! I will try it ๐คฃ I look forwards to the next newjeans video!
It's amazing how you always analyze so well!!! Also newjeans makeup does feel a lot like basic teenager makeup, it's always been there but never been the trend b4 (as far as ik) so this is pretty cool~~~
@dinahgraham4964
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It's sad I hope the grown women in that industry don't feel like they have to look pubescent to look pretty. Younger groups will have a negative effect on the beauty industry in Korea after it was showing some progress
@btsjiminface
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@@dinahgraham4964 wow what an interpretation. I'm a grown woman and I feel liberated seeing that makeup doesn't have to be so heavy. I have always preferred a natural look on myself, so seeing a group with a natural look makes me feel like finally I can see myself in an artist. Completely the opposite of your interpretation.
@dinahgraham4964
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@@btsjiminface it's not that liberating. What's a 14 year old need to wear heavy makeup for. I've never worn makeup in my life. It's a choice. The company wants them to look young because they are.
@evaandeva
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@@dinahgraham4964 lmao what
@TheKuroArisu
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Their makeup has been trendy before, but prob not in SKorea? I think it's just bringing back that fresh concept back after all the heavy make up trends in SKorea recently.
I already see another group doing this makeup for their comeback stage recently. Newjeans is a trendsetter.
@Intshk
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Which group?
@nnn9854
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Which group?
@devia9792
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Finally someone has talked 'bout this. I'm always curious about what NewJeans wear, from fashion styles, makeup, etc. They look different from other girl groups. I was never interested in girl groups but NewJeans has a different vibe, and i'm now a fan of them. I was curious about them cause i was wondering why charlie puth was playing NewJeans's song. And yeah now i know the reason. Their song is so good, they are talented and so pretty innocent. I love them all
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