Aurelius Podcast - Episode 65 highlights with Ruby Pryor:
Defining the ROI of UX and UX Research
The case for building confidence in speaking about UX Research in terms of dollars
Understanding how certain recommendations you make impact the fundamental business model of where you work
Business models, understanding them and how UX Research work fits into them
Examples of how to determine and communicate the ROI of UX research
How to calculate the ROI of UX and research
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