In a world dominated by digital marketing, how can we authentically represent ourselves online while staying true to our values?
In this enlightening episode of the Thrive Today podcast, host Natalie Born sits down with Colleen Rouse, founder of Victory Church Georgia, to discuss the intricacies of marketing in the modern age. They explore the provocative question, "Would Jesus have an Instagram?" and delve into the challenges of maintaining authenticity in an increasingly digital world. Colleen shares valuable insights on creating a genuine personal brand, the importance of operating from a place of strength, and how to build a reputation based on real experiences rather than curated online personas. This conversation offers a fresh perspective on navigating the complex landscape of social media and personal branding while staying true to one's values and purpose.
Author Colleen Rouse founded ThriveToday birthed from the support of John Maxwell’s Thrive initiative. She coaches leaders and speaks at churches and organizations across the world with her expertise on biblical truths for women in leadership.
Colleen co-pastored alongside her husband at Victory Church for over 30 years building a church of over 16,000 multicultural members with multiple church campuses and 140 nations represented. Colleen’s leadership skills have been instrumental in leading the Victory organization toward its success today. Colleen advocates both locally and abroad in support of efforts to end human trafficking, working to help provide places of safe refuge for those who have been exploited. She also serves on the board of directors for Street Grace--an abolitionary non-profit aiming to end domestic sex trafficking. When Colleen is not traveling and speaking, you’ll find her at home in Georgia writing and enjoying time with her family.
[00:00:00 - 00:04:00] The Divine Instagram Dilemma
- Jesus likely wouldn't have had Instagram due to practical reasons
- The importance of portraying oneself as an ambassador for one's beliefs
- Adapting marketing tactics to align with personal values
[00:04:00 - 00:08:00] Authentic Branding: Beyond the Filters
- The value of seeking others' perspectives on your personal brand
- Importance of operating from a place of strength
- Creating a unique value proposition based on authentic self
[00:08:00 - 00:12:00] Navigating the Social Media Monster
- Finding your optimal content creation time
- The dangers of being driven by social media demands
- The importance of creating content from a place of overflow
[00:12:00 - 00:15:00] Building a Reputation Through Experiences
- The rise of coaches and the importance of delivering value
- How everyday interactions contribute to your personal brand
- The power of creating positive experiences in all aspects of life
[00:15:00 - 00:19:00] The Experience Economy and Brand Evolution
- The premium value of creating experiences for customers
- Learning from successful brands like Apple and Starbucks
- The importance of customer feedback in product and service evolution
Quotes:
"We can learn from Jesus’s humility and that doesn't mean we can't have an Instagram account, but we can adopt the persona of who he was and that's the image that we would portray on our social media accounts." - Colleen Rouse
"Our brand is built on the way we treat people." - Colleen Rouse
Follow Thrive Today on Instagram (@thrivetodaywomen) and visit our website at Thrive Today.
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