In this video, I explain how you can calculate the cost of equity (and the cost of capital) for a firm (or a project) that is entirely equity-finance. I specifically highlight two main (implicit) assumptions that need to be made when using the firm's existing cost of equity to discount future cash flows from investments.
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Estimating Cosf of Equity and Cost of Capital: An Example of A 100% Equity-Financed Firm
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