The ESTIMATION OF THE PRICE OF SALE has always been a subject of concern on the part of the Entrepreneur. In this opportunity in addition to making a brief historical review, we present two methodological alternatives to learn how to properly set the PRICE OF SALE without making any considerations of extreme importance that affect the correct ESTIMATION OF THE PRICE OF SALE.
It should be remembered that the PRICE OF SALE is and will continue to be a determinant in the purchase decision, but insofar as it can be evidenced a greater value added by the consumer, this price can be relegated to a second plane. The important thing is not to ignore the marketing mix and to be aware that the sales price obtained from the Total Costs only represent the lower limit of the price to be fixed, and that it is the Demand that will dictate the upper limit of said PRICE OF SALE.
**QUESTIONS**
How to calculate the PRICE OF SALE ?, What considerations should I have in mind when setting the PRICE OF SALE? How does the SALE PRICE affect the point of equilibrium? Why are both SALE PRICES fluctuating A same article ?, Why is the market that sets the PRICE OF SALE ?.
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