Did you know that mobile app gamers are 20% more likely to be heavy social media users? Or that Pokémon Go players are 46% more likely to visit H&M online?
It's no secret that gaming and, mobile app gaming are mainstream entertainment activities now, with over half of UK internet users playing app games on their mobile during March 2024.
In fact, 70% of video game players play mobile app games and drove over £2bn to the overall 2023 revenue generated by the video game sales in the UK.
Have you realised the mobile app gamers’ full potential?
Rewatch this Ipsos webinar hosted by our Ipsos iris and Ipsos Media gaming specialist teams that will help you unlock the value of this engaged and active audience.
We'll be exploring the importance of mobile app gaming within the wider video game ecosystem, zooming into these gamers to discover who they are, how often they play, what else they enjoy doing online, and why mobile app gamers are such an attractive audience for advertisers.
#MobileGamers #Gamers #MobileGames
Негізгі бет Exploring Digital: Tapping into the Value of Mobile Gamers
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