In this episode, Dr. Aaron Neufeld shares his strategies for leveraging referrals from other doctors to grow his practice.
When it comes to marketing your practice, many ODs think of traditional marketing strategies such as social media, online or print marketing, and having a great website. These are all important to grow a practice, but in this technological world we often marginalize face to face marketing.
In this interview, we focus on Dr. Neufeld’s strategies for securing more referrals, what to expect when you begin this process, which doctors to target, how to sustain a very productive relationship, and how to overcome some of the obstacles you will likely face.
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0:00 - Intro
1:50 - Dr. Neufeld’s approach to getting referrals
3:50 - How do you present to doctors?
7:45 - Ensuring effective communication with referring doctors
9:00 - Obstacles to getting referrals
11:35 - the snowball effect
12:35- What do referring doctors value in a referral relationship?
15:45 - Describing our expertise to other professions
19:54 - Reason doctors don’t refer
20:58 - Seeking feedback from referring docs to improve the relationship
Patient referrals
Referring doctors
Marketing
Community outreach
Негізгі бет Eye Own a Business Episode 43: Get More Patient Referrals from Local Physicians
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