Thanks for watching guys! Let me know what you think in the comments :)
@Bassmaster_UK_Band
2 жыл бұрын
The list of recommended countries was useful, thanks.
@MyDomesticChiffchaff
4 жыл бұрын
There are also tons of people in every country who speak English. Just set up Language: English. Regions like Eastern Europe for example - people are moderately wealthy, many speak good English and advertising is not that competitive. Even if your products are expensive - you have to understand that people in these countries actually love expensive stuff as it shows higher social status.
@emmanuelabolo
4 жыл бұрын
As a Nigerian. I agree. Your return on ads spend can be way lower. But as he said purchasing power is low and so is sceptiscm
@nigelthayer3898
2 жыл бұрын
Hi Ben, a lot of these expanded countries including India, Malaysia & Phillipines have access to lower cost product as they typically have large manufacturing hubs & lower cost to manufacture. Therefore the price point you are trying to sell into more established markets like USA, Canada, UK & Australia which is acceptable might not be viewed the same way in these expanded countries - especially if you are selling an e-commerce product. What’s your thoughts and opinion on this?
@RealDeWatch
4 жыл бұрын
This has been highly surprising and insightful, thanks so much for sharing it Ben!
@BenHeath
4 жыл бұрын
My pleasure!
@sussaneschmid9866
2 жыл бұрын
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@wonderlife79
2 жыл бұрын
oh wow, your accent ! the best english accent I heard in my life
@duvieirah
Жыл бұрын
Friend, how do you select the countries in the ad set? do you put several countries in the set or separate each country for each set?
@orlandohideaway6189
4 жыл бұрын
Hi! What is the size of thumbnail in Facebook ads for mobile version? Thanks a lot
@aleksandrkarev9835
3 жыл бұрын
Hi Ben! I've just launched a new online store selling handcrafted leather goods and I've got the following questions - for the cold traffic what type of Campaign Goal I should choose: website traffic > landing page views, or conversions > Add to Cart? The shop has just been launched and we don't have much traffic and only a two sales so far. Also, in terms of countries, if I want to sell my products in the European Union, should I simply choose all countries which have Euros (Facebook has this option inside) or add countries manually? At the moment I chose all European Union countries, and I see a lot of traffic from such countries as Albania, Romania, Serbia etc, and a lot less traffic from more wealthy countries such as Germany, France etc. Is it normal or would you recommend to manually select more wealthy European Union countries to advertise there instead of selecting all European Countries? Thanks in advance for your reply.
@bhaveshrakhecha5478
3 жыл бұрын
hi ben m a digital marketer from India.. and i was looking for some country recommendations outside india. so thanx for the video.
@BenHeath
3 жыл бұрын
My pleasure!
@benjamingrubinger1896
3 жыл бұрын
Thanks for the wonderful video! I have a question to compare the result with budget spend by one country (US) vs multiple countries (US, Canada, Australisa, Malaysia, India). If I target more country does it means that the budget spend will need to increase as compare to single country target?
@BenHeath
3 жыл бұрын
You are very welcome. No you don't need to spend more, but you can if you want to.
@LevelsForGuitar
2 жыл бұрын
Hi Ben. How expensive are the products you sell in India? My service is 10.00 monthly USD. I wonder how that feels to the average Indians wallet. Thanks for the video.
@adooni1409
4 жыл бұрын
just stumbled across your channel. very informative. was wondering. what happens if facebook does not have the interest i want to target. example i want to target ppl who like specific fruit. if it does not show up whats the best strategy to find these people? maybe target other things they may be interested in and hope for best? thanks
@BenHeath
4 жыл бұрын
Thanks a lot. I would start by trying to find related interests. Then go onto lookalikes when you have the data. I have videos on how to work with both on my channel. For the first search for 'Facebook audience insights' and for the second search for 'lookalike audience' :)
@ddy8990
4 жыл бұрын
Hi Ben, I got share pixel from my partner, but I can not approve these request, finally I can not start my business because my business manager on Facebook is new and they said I have to wait some weeks. So, I have wait 7 weeks and still can not approve these request. Maybe you have this experience and how to fix it, or maybe you know how weeks I should wait. Thanks
@mdrahman2806
3 жыл бұрын
Hi Ben, Fg. I located in the UK if I target ads to usa in that case facebook will be charge any currency conversion charge or not? If they does , shall I'd be a good idea to running an ads to different zone? Please advise
@BenHeath
3 жыл бұрын
You'll always be charged in your ad account currency - no matter where you advertise.
@ezraramos5385
4 жыл бұрын
Hello, if I am only shipping to US, do I only target just US? Or try those big 4 as well as the sea countries you mentioned?
@BenHeath
4 жыл бұрын
Yes just target US in that case.
@Samakaswag
3 жыл бұрын
Target wealthy cities in the us
@Akshay-kh3gr
3 жыл бұрын
My ads are from training course. It is working well in India but worst in the USA. Any idea?
@BenHeath
3 жыл бұрын
Try other ads?
@ziroman1000
3 жыл бұрын
Hi I saw your video and it is very useful thanks! I want to ask you a question, I have included these countries in an FB campaign, but I have seen that the impressions in these countries have overwhelmed the other countries. I mean, in the campaign i added the destination countries india, usa etc. The result was 99% impressions from india in the firs day campaign, and the result was i had to delete the country. Why do you think this happened?
@BenHeath
3 жыл бұрын
It really depends on the campaign objective you are using? We wouldn't typically see this with conversions. But you certainly will with reach or traffic.
@ziroman1000
3 жыл бұрын
@@BenHeath Thanks, i had used traffic as objective, cause i had to show a new product, I didn't have to sell but just show the new product on the website. Do you think is this the problem? thanks in advance
@sussaneschmid9866
2 жыл бұрын
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@TEGA1984
3 жыл бұрын
Question - If you target so many countries, you would end up with a huge audience, like more than 100 million, I think. Wouldn't that be a problem? Cause, from what I know, the ideal audience size should be around 500 000 - 4 million.
@BenHeath
3 жыл бұрын
That is possible but not really something to worry about. You are unlikely to advertise to tons of countries for an extended period as some will outperform others. Plus large audiences isn't something to be afraid of. That audience size range is quite old school.
@kingzparadise474
3 жыл бұрын
The problem is they have a lot of bots
@BenHeath
3 жыл бұрын
Yes but that's less of an issue if you use the conversions objective.
@bessyclips3752
2 жыл бұрын
I was wondering, If I’m a worldwide webshop selling clothes, my webshop is in English so selling to the English speaking countries is a no brainer. However how do you target Europe? Do you go for English speaking europeans? Or do you go for certain countries? How do you do that?
@maiaxiong9018
4 жыл бұрын
Hi Ben! Just discovered your channel and I will be binge-watching your content! Thanks so much for putting out great content and giving it away so freely!
@BenHeath
4 жыл бұрын
Awesome! Thank you!
@shootmyad9393
3 жыл бұрын
Great tip Ben. We normally do the big 5 countries for our targeting but now we are starting to test with some other countries. We've been seeing a decent decrease in our CPMs.
@BenHeath
3 жыл бұрын
Awesome :)
@yuyu-pe5kp
Жыл бұрын
Why my ad is not boost for japan eu
@rgm6284
3 жыл бұрын
Hi Ben, thanks for the info. There is one question I have about using a post-engagement campaign if you could please make a video about it. Would you recommend doing this? 1- Running a conversion campaign targeting the major English speaking countries (US, UK, AU, etc) 2- At the same time, running a post-engagement campaign with the same ad ID, but this one targeting only cheaper countries (like the ones you mentioned in this video), just for the engagement. Would that be a good strategy, without messing the pixel up, or any other consequence? Thank you.
@sussaneschmid9866
2 жыл бұрын
Our Berlin platform is hiring for part-time jobs. With just one phone, you can earn $9-500 a day in 30 minutes. Are you interested in learning more?
@agitacademy
2 жыл бұрын
Hello Ben, Thanks for the tip.. But how do you think is the best way to target , an Audience for a free KZitem Coding / App Development Tutorial..Thanks
@comesc
10 ай бұрын
would you run all countries (include the US) in the same adset? We do Ecom and offer worldwide shipping
@FlyffDeveloper
4 жыл бұрын
Hi Ben, thanks for your amazing insightful video once again! I just wondered how would you expand using lookalike audience to other countries once you reach over 100+ sales or is that not a good way to use LAL when expanding beyond let's say the U.K? Thanks
@BenHeath
4 жыл бұрын
Thanks Akin. You can certainly do that :)
@pixbuster-freeimagesandtec8153
2 жыл бұрын
Hi Ben! My friend attended to social-media marketing webinar here in Finland and she told that they taught in webinar that if a company is registered in certain country for example here in Finland on Facebook and you want to make advertising in UK you must hire a UK based marketing company to make that campaign that those adverts show up in UK. Is that really true? It sounds totally bizarre and never heard such.
@jacobvaldez2288
2 жыл бұрын
Hello ben! Im from Philippines is this possible to promote products by boosting ads on facebook with different countries at a time? And what is the best company to set a paying options that i can access to receive the money here in my country Philippines. Thanks
@amodeocorporation6821
4 жыл бұрын
Can you make a vid about how to expand a running campaign thats working to another countries or is it really just adding the new countries into the campaign
@BenHeath
4 жыл бұрын
Good idea - I'll add that to the to-do list.
@yuyu-pe5kp
Жыл бұрын
hi sir
@JoseMichtka
2 жыл бұрын
Hi Ben , I just found you , very helpful video thanks. I started my advertisement in Spanish language , because I am a Spanish singer. I tried: Spain , Argentina , Mexico , Colombia , and then I tried also Venezuela. Surprisingly, Venezuela has been the most engagement county. How reliable is it? I should start focus my next campaign in Venezuela , because is Venezuela people more interesting on my music than in Spain ? Thank you very much, and we will be great if you can answer my question , to run my next campaign. Than you very much. You have now a new follower.
@BenHeath
2 жыл бұрын
Hi Jose, you are very welcome. One of the things to watch out for there is the relative cost. So you are probably seeing more engagements in Venezuela because it is cheaper to advertise there. It's cheaper to advertise because people are less likely to purchase. If you want to grow an audience for your music that may not be a problem but it's something to keep in mind.
@brandonwilliams5777
2 жыл бұрын
What about the click farm rate in those countries. How would you go about resolving that issue?
@tieuchan284
4 жыл бұрын
Thanks Ben for sharing your insights. I've read that in India, paying internationally through PayPal is not widely supported (I face this problem with Indian customers for one of my products too, his credit card keeps getting declined even though he added it to his PayPal account). Any comments regarding this?
@BenHeath
4 жыл бұрын
Hi Ti, I don't have a lot of experience with PayPal in India. I've used Stripe before and haven't had issues.
@tieuchan284
4 жыл бұрын
@@BenHeath Great, Stripe is probably the solution for India then! Thanks Ben!
@scottiewardle
4 жыл бұрын
do you still make sure to choose Language "English all"
@BenHeath
4 жыл бұрын
Yes you can - I haven't seen it make much difference either way.
@tomnguyen3258
2 жыл бұрын
Why not just type in worldwide?
@BenHeath
2 жыл бұрын
Not all ad accounts have that option strangely
@mahmoudtarek5180
4 жыл бұрын
How can I target countries Who needs a service like digital marketing I'd appreciate it if you'd give some Targeting ideas for that Thx in advance
@alyfahmy2962
3 жыл бұрын
Just to clarify. So I would have about 4 different ad sets with different countries in each and different audiences as well? Because if im testing my ad sets with different interests and audiences wouldn't that be confusing to identify which ad set is actually more successful? Is it not better to have all the same countries across all ad sets and just change the audience/interest for that ad sets. Great Video by the way keep up the great work!
@CaliforniaStrength
4 жыл бұрын
Would you run this as a CBO or ABO? Creating an Ad Set for each country separately or one giant Ad Set? Love the videos!
@naumankhan1610
4 жыл бұрын
Do we need to creat new audience for these countries or prev custom audience could work?
@BenHeath
4 жыл бұрын
I would usually use a CBO and bunch countries into ad sets. So you'd have maybe 3 or 4 ad sets.
@gmacv3777
3 жыл бұрын
@@BenHeath And what if we want to test few interests in each country then what do you recommend: 1 CBO campaign with multiple (country + single interest) adSets or different CBO campaigns for each country with each interest as AdSet?
@AdventureSingh
4 жыл бұрын
I ran adda in India. The clicks are super cheap but Ive not found conversions. Other than that, I run a course which has a recorded webinar that collects leads. But ultimately, I want them to buy the course. Am I supposed to use the purchases conversion or leads? Also, what really confuses me is when fb tells me Ill get 0 conversions and I should start with landing page views first. Then I watch your channel and you recommend conversions
@BenHeath
4 жыл бұрын
I would make sure you're using a conversions campaign and this strategy is not suitable for every product.
@JesseFloricas
3 жыл бұрын
If you were to run this ad campaign. The ad would optimize in India for the majority of the time because Facebook optimizes by country targets as well.
@BenHeath
3 жыл бұрын
That would depend though on your campaign objective and which country is meeting that objective best.
@sontwisted
3 жыл бұрын
do you focus on excluding click farm countries or do you not worry about possible fake clicks?
@BenHeath
3 жыл бұрын
Good question - that's not something I worry about when using the conversions objective. That's more of a concern if you are using traffic.
@sontwisted
2 жыл бұрын
Are these still the countries to target?
@chidoziecollins6937
4 жыл бұрын
Selling physical products in Nigeria is challenging because of payment on delivery and also long shipping time
@gman7644
3 жыл бұрын
I tried including south africa but it suckked up all the ad money for the four ads because the clicks are so cheap there. 137 of the 142 visits for the day were from..guess where.
@BenHeath
3 жыл бұрын
That will happen if you're using something like the Traffic objective.
@okashaqadir
2 жыл бұрын
I think your doing great service for people teaching them tips for Facebook advertising for free Thanks have learned alot from your videos Especially you answer my questions in comments section
@BenHeath
2 жыл бұрын
Happy to hear that :)
@CURIOUSworldexplorers898
4 жыл бұрын
Guys - if you planning to run ads to India with physical goods. Research well on its import custom - Might not send your products successfully.
@BenHeath
4 жыл бұрын
Good point :)
@sowmya1310
2 жыл бұрын
Thank you so much. For someone who does Yoga and is her own subject matter expert, digital marketing is a beast and fb advertising is its own challenge. Thank you for being so clear, detailed and super helpful. I really benefitted from your videos in terms of the learning. Let me see how I can best implement what I have learned.
@BenHeath
2 жыл бұрын
You're so welcome :)
@itsyourboyeden8686
2 жыл бұрын
Hi Ben! Can you do a refresher on this video? Do you think it is still accurate today in 2021?
@BenHeath
2 жыл бұрын
Yes this is still accurate :)
@fianmu
3 жыл бұрын
Thanks for the information. can i exclude/block just one specific country from viewing my ads ?
@BenHeath
3 жыл бұрын
Yes you can :)
@reviewmonster4958
3 жыл бұрын
How do I run a campaign for worldwide i.e not to specific country. I want to target the entire world.
@BenHeath
3 жыл бұрын
Sure - you can entire worldwide as a location targeting option :)
@LifeFullOfMagic
3 жыл бұрын
Hey Ben! When we target those countries, should we put under the language - english-, or leave it as is in the settings? Thank you! :)
@BenHeath
3 жыл бұрын
I haven't seen a big difference either way to be honest. Might be one to test for your market.
@raginiepte7357
3 жыл бұрын
I have my online print on demand site but i stay in india and i want to target international clients so if i run ads so i will be charged more on ads as i am targeting international audience like usa or indian rupee will be spend??
@BenHeath
3 жыл бұрын
I haven't seen that - I don't think it makes a difference where you are.
@okashaqadir
2 жыл бұрын
Can we add multiple countries in one ad set like 2 - 4 countries
@BenHeath
2 жыл бұрын
Yep :)
@divine5811
3 жыл бұрын
Great video, Ben! What do you think about targeting Worldwide when finding new prospects in a cold audience (interest-based) on a digital product? Targeting the English language and optimizing for purchase conversions. Would that be viable in your experience?
@BenHeath
3 жыл бұрын
You can certainly test it - that approach seems to be quit hit and miss depending on what you're advertising.
@simonlamey164
4 жыл бұрын
Nice one Ben :)
@BenHeath
4 жыл бұрын
Thanks! 😀
@eBrandsNY
4 жыл бұрын
What a fascinating study Ben. English speaking Nigeria at 200mm.
@BenHeath
4 жыл бұрын
Thanks Robert
@nathanb7018
4 жыл бұрын
Does "people living in this location" work just as good?
@BenHeath
4 жыл бұрын
Yep :)
@shahbazaskari2796
4 жыл бұрын
Thanks Ben. What countries should I be targetting to boost the posts for increased reach and engagement ? The Client is an NGO based in USA, with a small budget.
@BenHeath
4 жыл бұрын
That depends what you are looking to achieve. Worldwide will give you the most reach but those eyeballs aren't as valuable.
@shahbazaskari2796
4 жыл бұрын
@@BenHeath Yes, I agree, thank you. I tried some less expensive countries like India, Malaysia and Phillipines (as You explained in your video) along with a few US states. But then the entire ad amount got spent on the Indian audience, as it was the cheapest. What can I do to balance this, so that some of the ad amount (~20%) is spent on the US audience and the rest on India, Malaysia, etc.
@Busbyonutube
3 жыл бұрын
Would you ever exclude regions that might not be economically a good fit for your service? I am a coach and I consistently am getting calls from people that don't have the money to invest in themselves. Targeting is my biggest challenge.
@BenHeath
3 жыл бұрын
Hi Noel - not usually but if that's what you're seeing, you probably want to try doing so.
@sussaneschmid9866
2 жыл бұрын
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@ts2371
3 жыл бұрын
Nigeria, Philippines, Malaysia, South Africa, and Hong Kong. There I just saved you 10mins.
@thereishopeoutreachministries
Жыл бұрын
Great information.
@BenHeath
Жыл бұрын
Happy to help :)
@flurofitness
3 жыл бұрын
Hey Ben, thanks for your helpful tips, really enjoying your videos and learning a lot. I placed some ads to target those countries in a separate ad set and also created an ad set for US audience and a separate ad set targeting Australia which is where I am based. I just duplicated the ad set and changed countries. But weirdly enough My Australian ad set is the only one that is getting impressions or any activity at all and actually generating leads quiet well so I know the copy and creatives are working. But the US ad set and the countries you mentioned to target is nothing. There is 0 impressions. Is this possible? It's a digital free PDF lead magnet so shouldn't matter which country right? I'm baffled with this one.
@BenHeath
3 жыл бұрын
Glad to hear it :) That sounds like a technical issue to me. I'd try duplicating the campaign and trying again. I'd also have a look through your settings to make sure that you haven't go anything in there that would stop the campaign running, like a location exclusion or something like that.
@flurofitness
3 жыл бұрын
@@BenHeath thanks for your quick reply, ill try to do that ad set in a separate campaign rather than duplicate it. That's what I thought, I might be technical. Seems strange.
@BenHeath
3 жыл бұрын
Best of luck with it :)
@sussaneschmid9866
2 жыл бұрын
@@BenHeath Our Berlin platform is hiring for part-time jobs. With just one phone, you can earn $9-500 a day in 30 minutes. Are you interested in learning more?
@Sarkisbeauty
3 жыл бұрын
How to target to italians who live in spain?
@BenHeath
3 жыл бұрын
That may or may not be a targeting option - to target expats. If not, you could target Italian speakers in Spain.
@Sarkisbeauty
3 жыл бұрын
@@BenHeath expats? What does it mean? Sorry i not got ur first speak. Second part is ok.
@derkgahler9602
4 жыл бұрын
💥 Philippines, Nigeria, Singapore, Hong Kong & India? ARE YOU INSANE? 💥 Why? Why would you sell a service or product that they can't afford??? For example: You target a Business man/women on Wall Street VS targeting a homeless on the streets 🤣😭
@derkgahler9602
4 жыл бұрын
Note: And how about the shipping times for your products? These will take extremely long shipped from US
@daisye2678
4 жыл бұрын
you know absolutely nothing about these places. Your comment is soo ignorant
@derkgahler9602
4 жыл бұрын
@@daisye2678 and why is that? Can you explain your comment? I explained mine. And can't you see I am asking questions instead of making "ignorant" comments?
@BenHeath
4 жыл бұрын
I explain why in this video. Those countries are far less expensive to advertise in and you can see a better ROAS as a result. Not all products will be appropriate for this but some are.
@BenHeath
4 жыл бұрын
Daisy is spot on. Singapore and Hong Kong are very wealthy countries on a per capita basis India is the 5th largest economy in the world.
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