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Finding the motive in the Shin FU process is like finding romance. When you go from motive to bracketing, you can ruin the whole sale by moving too quickly.
We’re trying to find the motivation the customer has behind buying your product or service, so we must figure out their needs and desires before moving forward. The goal is to give the client a bracketed price and set a high anchor, but you can’t if you speed past the motive and head right for the price you THINK is right.
Once you establish the motive, you now can step into bracketing where you’ll have a better understanding as to what you may be able to charge the job appropriately to the client’s needs. Just like in romance, if you move too fast it could all blow up in your face.
Stay tuned as Derek, Tom, and Steve share a role play discussing motives and bracketing.
AND to listen to the full podcast…
While you’re on the way to your next job, why not check out the latest episode of the Contractor Sales Academy Podcast: contractorsalesacademy.com/po...
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