The internet spawned online retail, revolutionizing how we buy things. The Current breaks down how e-commerce has led to the explosion of social media and retail data in the latest For Context.
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For more coverage:
For Context: The evolution of political media: bit.ly/3szoUxC
For Context: The evolution of the upfronts: bit.ly/42G1gvZ
For Context: Advertising in a recession: bit.ly/3maEBbz
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Each week, The Current gives you the most critical innovations in advertising are happening on the open internet - identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing - all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: bit.ly/445EVcH
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