Ford Escort 1995 to 2001
In 1995, Ford entered the Indian market, with a 51-49% joint venture with Mahindra & Mahindra. This was the time Ford, in collaboration with M&M, launched their first product, the Ford Escort. Essentially the 6th generation of the globally selling European spec Escort, the sedan was specially manufactured for India. As the first offering from Ford, all eyes were evidently on the Escort, which did a great job setting the stage for the American brand. Even though the consumer sentiment was focused toward cheap and entry level cars such as the Maruti 800 back then, the Escort established itself as the aspirational sedan for many car enthusiasts in India.
As a vehicle, the Escort was powered by two power-packed engines that included a 1.8-litre diesel engine onboard the Escort Orion trim and a 1.6-litre petrol engine that was offered on the Escort Alpha variant. Coming to creature comforts onboard, the Escort offered several inclusions such as powered front windows, ORVMs, power steering, music system, AC etc., all of which were considered luxury back then. The sleek, curvy and futuristic looking sedan was a promising machine that had a lot to offer. However, despite a package so promising, the Escort failed to deliver due to a lack of consumer sentiments that were highly budget oriented, and not open to new horizons. Being a sedan that was in the wrong place at the wrong time, the Escort was quick to leave the market in 2001 and soon after Mahindra Ford became Ford Motors India Ltd. Nonetheless, despite being a promising sedan that offered ample luxury features, superb driving dynamics, and safety that was never heard of before, the Escort did manage to escort Ford’s way into the Indian market.
1) Escort Orion 1.8 1753 cc, Manual, Diesel
2) Escort Alpha 1.6 1597 cc, Manual, Petrol
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