Almost every piece of information that the public reads, hears or watches about the state of Estonian forests is planned and shaped by some interested party. Who are these architects of opinion? What do they want to achieve? How do they operate?
In this short film a former journalist, a scientist, a communication expert and a PR professional share their stories and perspectives.
Director Martti Helde, camera Mattias Veermets, producer Elina Litvinova, music by Sander Mölder.
00:00 Introduction
01:10 How hundreds of messages can lead to a lasting impression
02:00 Content marketing and its impact
04:30 How come that 90 out of 100 search results are created by the forest industry
06:15 Industry PR activities in their own words
10:27 Words to avoid, words to use...
19:59 Is this the industry's actual strategy?
Негізгі бет Forests and minds. PR wars around Estonian forestry.
Пікірлер: 1