Introducing Zahra Khan, the brilliant mind behind Pakistan’s most viral dessert, the "No Nonsense Cheesecake." And who would have thought her business strategies would be so mind-bogglingly simple??
Zahra discusses her journey starting as a Political Science student at LUMS and how her cheesecake business started on a whim and went viral across the city. From her recipe to her business plan, Zahra walks us through her “less is more” strategies alongside managing family and in-laws' responsibilities. With her husband as her business partner and the pizza chef, Zahra shares the tips & tricks of managing a home-based business (+ bonus tips for a happy marriage when both work together at home!) in Pakistan’s rocky economic state.
This is a great watch for someone who wants to start a business in a field they haven’t studied, wants to take entrepreneurial risks & not have the pressure to always have a plan when dreaming big!
So grab some popcorn, sit back and enjoy this episode. Don’t forget to like, comment, share and subscribe for more exciting episodes.
Comment down below & let us know if you have tried the No Nonsense Cheesecake.
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00:00 Introduction
02:10 Zahras journey from LUMS to advertising to cheesecakes
03:00 What did Zahra like about marketing
04:00 Marketing internships at LUMS to a full-time job in Thailand
06:52 Marketing career to making the No Nonsense Cheesecake
13:00 Where did the name “No Nonsense Cheesecake” come from
14:15 How important is support from family & husband when starting a business
16:25 How important is support from in-laws
17:16 Friends asking for free cakes and discounts
18:40 Zahra’s unique marketing strategy
23:00 Zahra’s No nonsense with customers
24:30 How do you balance working with your husband
25:30 Romance in the kitchen?
26:00 How to manage disagreements at work
29:15 Is there ever a shortage of ingredients
30:40 Bad reviews and cancel culture
35:20 What is the formula to manage a food business
36:50 Zahra sells a lota?
38:40 Alizeh’s Really Real Reflection
Негізгі бет Спорт From LUMS to home-based business going viral ft. No Nonsense Cheesecake (Zahra Khan): S2E2
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