In this GA4 tutorial, we explain how Session Duration numbers in GA4 are dramatically different from Universal Analytics - and how the user_engagement event makes it a much more useful metric. We'll also cover how Average Engagement Time per Session is measured and how it relates to Session Duration.
Explore these concepts and the UA vs. GA4 session duration comparison table on our blog: twooctobers.com/blog/ga4-enga...
00:00 UA & GA4 engagement metrics are pretty different
01:42 Why session duration in GA4 and UA are so different
04:19 The user engagement event explained
06:30 An example of UA vs. GA4 session duration
09:35 Average engagement time in GA4 explained
Негізгі бет GA4 Engagement Metrics: Session Duration, Average Engagement Time, & More
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