"Happiness is the biggest economical lever, and happiness is what allows people to create great work." Geoffrey Hantson, Chief Creative Officer at Happiness Brussels, advised us not to underestimate the power of #happiness at the 2019 IAA Global Conference "Creativity4Better" in Bucharest, Romania.
The time has come, for us as a culture, to shine a light on a path that was kept hidden for too long. It’s time to bring together the dream of being creative, one of the most sublime of humanity’s desires, with the most realistic and forward-pushing of all ideals, innovation. Let’s use this day to show the path that connects the two. To explore it, to find its character and power. Because this is the path that our civilization still uses too little, when it can benefit from it so much.
The International Advertising Association (IAA) is a one of a kind global partnership between marketing companies, communication agencies, media platforms and educational institutions. Across an ever-changing marketing landscape, we serve as a compass dedicated to pointing the industry toward the high-ground of brand loyalty and high brand valuation. This is underpinned by marketing communications that enhance the lives of consumers and it is fuelled by harnessing the power of creativity.
IAA was funded in 1938 and has members in over 56 countries, with its main office in New York. The IAA is committed to protect the freedom of expression in commercial areas, responsible advertising, consumer choice and the education of marcom professionals.
IAA Romania was founded in 1993 to serve the interests of the local advertising, marketing and media industries. Its vision is to propel Romania as a Global Creative Hub, by supplying inspiration and courage, education and strong models to professionals in the marcom industry. IAA Romania promotes international advertising & marketing standards to encourage the Romanian marcom ecosystem to thrive in adopting innovation, to embrace and grow future talents and to expand on new markets. Throughout its 25 years of existence, IAA Romania has inspired excellence in communications through conferences, awards, workshops and educational programs.
To learn more about IAA Global Conference, please visit creativity4better.com
To learn more about IAA, please visit iaaglobal.org
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Негізгі бет Geoffrey Hantson | Creativity4Better | IAA Global Conference 2019, Bucharest
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