What’s the best way to handle social media for global brands?
Should you create multiple local social media accounts or stick to just one global page? And, if going the local route, how many accounts do you really need, what languages should you focus on and on which channels?
We share our insights on choosing to run global vs. local social media accounts, including:
01:22 Benefits and drawbacks of creating a global account
01:55 Benefits and drawbacks of creating local accounts
02:44 Pros and cons of global vs. local accounts on Facebook
03:14 Pros and cons of global vs. local accounts on Instagram
03:39 Pros and cons of global vs. local accounts on LinkedIn
04:14 Pros and cons of global vs. local accounts on X (formerly Twitter)
04:43 Pros and cons of global vs. local accounts on TikTok
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