Learn how to set up and track conversions in Google Analytics 4 (GA4). In this video, you will learn how to track conversions based on existing events in GA4 and how to track conversions by triggering new events using Google Tag Manager.
JUMP TO A TOPIC:
00:00 Introduction
00:41 View existing events
02:05 Enabling conversions
03:25 Page-based conversions in GA4
04:20 Creating new events
06:37 Pre-configuring conversions
07:52 GA4 conversion reports
09:29 Triggering events with Google Tag Manager
13:01 Conclusion (and important points)
YOUR EXTRA RESOURCES:
○ GA4 tutorial - • GA4 Tutorial - Get sta...
○ Google Tag Manager tutorial - • Google Tag Manager Sim...
○ Tracking clicks in GA4 - • Google Analytics 4 Cli...
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Tracking conversions in Google Analytics 4 (GA4) lets you understand people's journey from the moment they land on your website to the point where they convert. It allows you to track user behavior and identify which marketing channels, campaigns, and pages are driving conversions. With GA4, you can set up conversion tracking for a range of goals, such as product purchases, form submissions, button clicks, and other valuable user actions on your website.
In GA4, conversion tracking is based on events, so you will need to ensure the event is tracked for the conversion action before you can configure it as a conversion. You can then begin to find meaningful insights about your audience and make data-driven decisions to optimize your website and marketing campaigns. For example, if you find that a particular page is not converting well, you can use the insights to identify potential conversion bottlenecks and make changes to improve the user experience.
#GoogleAnalytics4 #GA4 #ConversionTracking
Негізгі бет Google Analytics 4 Conversion Tracking
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