We were commissioned by Hamptons to help them express their ‘true brand story as a modern and more emotionally engaging brand image, to achieve the visibility and differentiation the people within the ‘Hamptons family’ deserve amid a hugely competitive, yet relatively undifferentiated market.
Hampton Estate agents have been established for over 150 years. Part of the Countrywide Group, they have 90 offices across the UK, specialising in domestic and commercial lettings, sales, new homes and international property. Hamptons deliver exceptional service leading to above-industry-standard conversion rates and excellent client feedback in response to the experience they provide. However, research revealed that despite this success, Hamptons were being held back by a brand image that was perceived as somewhat outdated, cold, formal and unapproachable, with competitors working ever harder on the quality of their visual engagement.
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