After collecting KPI numbers for two design versions, the difference between the two #metrics is not statistically significant. Now which version should you launch? #UX
As a UX researcher at LEGO, I love that you used LEGO bricks to show this! 😁
@gamma_girl
3 жыл бұрын
Strong qualitative information should overrule weak quantitative information 👍🏽
@dougajmcdonald
3 жыл бұрын
The takeaway I took from this is that, as always, the main risk is never being able to iterate after a release. Nothing is ever certain, and we as UX professionals should embrace that and be building a culture of continual review and improvement, as Jacob illustrates, as long as it's commercially viable to do so. Perfect is the enemy of released. But "done" is the enemy of continual improvement.
@shantyman161
3 жыл бұрын
And don't forget: Qualitative data does not only tell you which design to use, but also why. And that might lead to completely new and even better designs.
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