2022. Alpargatas S.A.
We teamed up with Havaianas, Datafolha and All Out to create Brazil’s biggest LGBTQ+ survey. We wanted to make the LGBTQ+ community visible since they were excluded from the country’s census. Proudly supporting affirmative initiatives since 2019, Havaianas was keen to launch Pride Research-surveying Brazilians about their gender, sexual orientation and more. We were responsible for the strategy, concept and creative execution of the idea-publishing the results in a beautiful interactive report and OOH campaign. With 9.3% of Brazilians over 16 identifying as LGBTQ+, Pride Research represents another step in making the community more visible.
Негізгі бет Havaianas: Pride Research
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