It is easy to see companies struggling to get their comms and marketing teams right.
Like every now and then, there is a vacancy, or the internal team is just holding a brief for a vacancy to be filled.
In another situation, the brands and companies are killing it with their brand and comms team, and there is some form of alignment across the board, and the brand is supporting revenue drive from time to time.
This video spotlights an underlying factor that can improve things, and I hope you enjoy it.
#branding #marketing #startupsuccess
Chapters
01:00 Introduction.
03:37 There is no sense of ownership or autonomy for the team.
04:10 No Brand Guidelines
04:50 Non-alignment between the brand team and the leadership.
07:57 Things that can happen when there is no cultural alignment.
13: 00 Conclusion
I am happy to get feedback and hear your thoughts about building your marketing team.
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Негізгі бет Have You Set up Your Brand & Comms Team to Win?
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