Jon Manning is the author of "Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services", which he describes as the “most ridiculously titled pricing book that guides start-ups, entrepreneurs and side hustlers through value-based pricing.”
He has used the longest F word in the English language - it is 29 letters long!
Jon is also a start-up mentor, behavioural economist and the founder of Pricing Prophets.
I spoke to Jon about having the courage to give your book a memorable title, his journey to publication and his insights on getting pricing right.
Негізгі бет Hembury Books Podcast - Making your book title memorable
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