Here's a fun little way that I guarantee you is going to boost your engagement on LinkedIn, whether that's a company or a personal profile page. Don't use the poll feature as a poll feature. Use it as a quiz. Get your followers to interact in a very fun way by giving them a quiz. Here's how - 1. Hop into your personal profile or your company page. Either one of those pages has the poll feature. 2. Hit the poll sticker and then put in your quiz options. The fun thing about a quiz is that you don't have to be boring or educational. You can be as diabolical as you want to be with your answer options. Here are some of the ways that you can use the quiz - - Company milestone celebrations - Dispelling industry myths - Product knowledge - Seasonal knowledge challenges - Trend spotting I have used this on a few pages and engagement has gone through the roof every time we post a quiz. Use the quiz as content TWICE as a follow-up. Share the results of the quiz, using the opportunity to re-educate people. So if you haven't already done so, save this for later because I guarantee you, you're going to want to. Any questions, give me a shout! Marketing strategy Linkedin malreting tips Poll feature on LinkedIn B2b marketing.
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