After the India-Pakistan partition, Nevandram Wadhwa moved from Karachi with his sons - Kishinchand Wadhwa (Ganesh’s grandfather), Mohan Singh Wadhwa, Lalchand Wadhwa and Vishindas Wadhwa. In 1968, Nevandram started his samosa business wherein he would carry a basket of fresh samosas on his head from Sion to Kalbadevi everyday. He would sell them and get the money to make his next batch. With the increase in demand, he got a bicycle and then moved to a cart. Eventually, he employed laborers and figured vehicles.
Today, 90% of mulitplexes and 80% of single screens across Mumbai serve A1 Samosas, including the ones you get in PVRs and Inox, Maratha Mandir, Gaiety Galaxy, Movie Max, Mukta Cinema etc. Currently, A1 Samosas has a staff of more than 50 people, making more than 12 varieties of samosas and the production rate stands at 12,000-15,000 samosas daily. Till date, at least 50% occupancy in theatres prefer samosas over other snacks.
“I’ve had samosas all over Mumbai. There are many competitors of samosa makers which provide samosas at a cheaper rate but I assure you that you no one can even come close to A1 Samosas.” said Farokh, who’s been a canteen manager at Gaiety Galaxy since 1987.
“The years 1987 to 1992 was the peak for samosas. A taxi was booked just to deliver samosas show wise. At the time, hits like DDLJ, Hum Aapke Hai Koun, Raja Hindustani, Jo Jeeta Wohi Sikandar, Sadak would play for 20 to 30 weeks in cinemas at full occupancy.”
Manoj Desai, Executive Director of G7 Multiplex and Maratha Mandir said, “When I first had the samosas, I loved them so much that I immediately started serving them in my theatres. Sometimes, people would take permission and come in to just buy the samosas. I called up so many theatres and told them about the samosas. Today, A1 is the king of kings.”
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Негізгі бет Here's Where Mumbai's Movie Theatre Samosas Come From | Part 1
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