Scanned from a 35mm film print that screened in movie theatres, this was the launch campaign for home lender Home Path, a subsidiary of major Australian bank Commonwealth (CBA/Commbank).
The Home Path operation (an online lending portal) was abandoned in 2008, due to poor uptake. Client's lending was moved to CBA.
Not surprising, given the poor ad campaign that looks like someone sleep-walked through. The second example of this campaign is on this channel - equally as bad.
Reviews from clients about the company were mainly very critical.
Негізгі бет Home Path Home Loans - Movie Theatre Ad early 2000s
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