Patagonia started with a mountain climber-turned-dumpster diver who lived off 50 cents a day.
It never cared about being cool or maximizing profits. Instead, it's always focused on being socially and environmentally responsible.
And yet, it's become a billion-dollar company and a status symbol for the biggest and richest companies in the world.
This is the story of Patagonia.
Sources:
[Yvon Chouinard]
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[Kristine Tompkins]
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[Patagonia]
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• How A Vest Turned Pata...
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[Patagonia Co-Branded Vests]
www.patagonia.ca/shop/better-...
www.marketplace.org/2019/04/1...
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