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@aiandmarketing
3 ай бұрын
36:38 I love the debate segment. It really got me thinking it seems that we should build off the current nomenclature and frameworks and wait for the dust to settle the marketing inside our company is still in transition and I don’t see it stopping anytime soon. We’re doing so much experimenting that I don’t see us being able to establish a new framework or terminology at this point I think we still have to wait and see and that might be a few years still.
@dannyquiroz5777
3 ай бұрын
Gold nugget at 19:15
@matiasbeeck3648
3 ай бұрын
Generally agree that we shouldn't label this "new" kind of marketing until we get a better grasp of what will survive and how things will develop. Regardless, I asked 4o to give me some new terms for marketing that "isn't inbound nor outbound"🤷♂. Asked it for "serious" options and for some "funny/satirical" options: Favorite serious options: Adaptive Marketing: Emphasizes the ability to quickly respond and adapt to market changes and customer needs using real-time data and feedback. Holistic Marketing: Takes a comprehensive view of the customer experience, integrating all aspects of marketing to create a seamless and consistent journey. Favorite satirical options: Roundabout Marketing: Because who needs a straight path when you can take the scenic route and confuse everyone? Ping-Pong Marketing: Bouncing ideas back and forth until someone finally buys something out of sheer exhaustion.
@moviepostermagic
3 ай бұрын
Love the show. Have you got or can you do a PC on AI software that small business's can use to gain insights into their ideal customers? That would be cool.
@matiasbeeck3648
3 ай бұрын
Listened to this episode on Spotify, but had to come to YT to troll after being summoned at 40:20
@KendallMatthews
3 ай бұрын
Kieren coming in hot at 7 a.m. on Slack 😂 38:58
@OutTheBot
3 ай бұрын
Fantastic breakdown of the evolving marketing landscape! Really appreciate how you outlined the 4 key areas marketers need to focus on: 1. AI-enabled inbound - Competing more aggressively for a shrinking slice of traffic 2. Creator-led marketing - Leveraging individual creators/employees on social channels 3. AI-powered 1:1 personalization - Using data + AI for hyper-personalized experiences 4. Balancing direct & indirect attribution - Navigating a world with less linear measurement Love the debate at the end about whether this needs a whole new methodology/term beyond "inbound". Kipp made some great points about the challenges of launching a new framework when things are still evolving so rapidly. As a marketer, this episode gave me a lot to think about in terms of where to focus my efforts and experiments over the next 1-2 years. Keep these insightful discussions coming!
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