Ready to crack the code on Amazon's conversion rates? Join Michael and Perch's Mike Frekey as they dive into the pivotal insights of the Search Query Performance Report. This episode is all about mastering search performance analysis, refining ad efficiency, and leveraging data to navigate past the competition with precision.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Intro
3:24 - Small talk
5:28 - Hot Amazon topic
7:25 - Search Query Performance Report
9:30 - What data insights does the report offer?
11:47 - Advertising Performance vs. Search Query Performance
13:15 - Strategy for product launches
15:25 - Keyword strategy
20:32 - Launching a special tea-coffee cup
22:53 - Process
24:54 - Analyzing 'badger blanket' conversion rate
31:56 - Trend analysis strategy
32:45 - Last tip
🦡 Resources & Links
- How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?
• How do I Fix my Decrea...
- How To Get Over 100% Conversion Rates With Sponsored Display Ads
• How to Get Over 100% C...
- Increase Conversion Rates For Sponsored Brand Ads
• Increase Conversion Ra...
- Cranking Up Conversion Rates
• Cranking Up Conversion...
- The Complete Amazon Advertising Evergreen Campaign Strategy Guide
• The Complete Amazon Ad...
- How Do I Optimize My Amazon Campaign Structure?
• How Do I Optimize My A...
- How Can I Best Use The Search Query Performance Report?
• How Can I Best Use The...
- How to do Keyword Research for Amazon PPC: Back to Basics
• How to do Keyword Rese...
🦡
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- Subscribe to our newsletter📩: www.adbadger.com/newsletter/
- Look through all our show notes📖: www.adbadger.com/podcast
- Book a call to discuss your Amazon PPC strategy: www.adbadger.com/pricing-prod...
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mike Frekey
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
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