Join us as Cherie Hoeger, CEO and co-founder of Saalt, shares her incredible journey in addressing period poverty worldwide by building a purpose-driven business. Inspired by the challenges her husband’s aunt faced in Venezuela, Cherie launched Saalt with a mission to make sustainable menstrual care accessible to all.
Discover Saalt’s innovative approach to marketing and the powerful role of continuous customer education in breaking down stigmas surrounding periods.
[16:21] “We’ve positioned our brand to showcase periods in a very elevated way because it shouldn’t be stigmatized. Taboos have stifled women’s progress because of it. It’s something that happens every month to over 50% of the population.”
EOS Implementer® Nathen Fox also joins the conversation, shedding light on how EOS® (Entrepreneurial Operating System) helped Saalt overcome growth challenges and achieve clarity in their accountability chart.
[18:43] “They started to grow, started to get better, but they were definitely hitting a ceiling at one point, and they needed to change the people on their leadership team to get bigger.”
Cherie’s story is a powerful testament to the transformative potential of integrating social responsibility into commercial ventures. Watch now to be inspired by a true entrepreneur making a global impact.
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