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Fairleigh Dickinson University garnered significant social media attention when its basketball team became stuck in an elevator before a game, leading to a viral sensation. The university swiftly capitalized on the incident by posting humorous updates on social media, impressing experts with their bold approach. Despite not matching previous achievements, the event highlighted FDU's ability to seize unexpected opportunities for positive publicity.
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Негізгі бет How FDU turned bizarre elevator incident into free publicity worth millions
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