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⏱ Timestamps
00:00 The Battle of The Brands
00:57 A Brief History of Adidas vs Nike
03:02 The Best Teams in Qatar 2022?
04:47 The Best Players?
05:49 And the winner is...
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Athletic Interest is a video essay series that investigates business stories from the world of sports.
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📚 Sources
[1] ‘Total revenue of the global sports apparel market from 2021 to 2026’' (Statista) www.statista.com/statistics/254489/total-revenue-of-the-global-sports-apparel-market/
[2] 'History of Adidas’ (Adidas Group) www.adidas-group.com/en/about/history/
[3]’ Horst Dassler, Adidas, and the Commercialization of Sport’(Geoffrey Jones, Michael Norris and Sophi Kim) www.hbs.edu/faculty/Pages/item.aspx?num=49345
[4] ‘Shoe Dog’ (Phil Knight, 2016)
[5] Nike's 1996 deal with Brazil soccer faces more scrutiny’ (Allan Brettman)
www.oregonlive.com/playbooks-profits/2015/06/nikes_1996_deal_with_brazil_so.html
[6] Nike becomes suspected player in alleged $150 million FIFA bribery scandal (Drew Harwell)
www.washingtonpost.com/news/wonk/wp/2015/05/27/meet-the-unscrupulous-executives-who-conspired-with-fifa-officials-to-funnel-150-million-in-bribes/
[7] Football Kit Archive
www.footballkitarchive.com/world-cup-2022-kits/
[8] ‘The Kit War’ (Geolic)
geolic.net/the-kit-war/
[9]‘Men’s Ranking’ (FIFA)
www.fifa.com/fifa-world-ranking/men?dateId=id13792
[10] ‘2022 World Cup’ (Football BootsDB)
www.footballbootsdb.com/world-cup-2022/
#worldcup #football #nike #adidas #athleticinterest
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