Chennaiyin FC, an ISL club, have entered into a partnership agreement with Norwich City, a Championship side. Sam Jeffery, the Commercial Director of Norwich City, provided Khel Now with an exclusive interview detailing the terms of the agreement.
0:00 - Sam Jeffery intro
0:50 - Why Chennaiyin FC?
3:48 - How long were the talks before signing the contract?
6:01 - Combined goals of both clubs
10:03 - Chennaiyin U-13 to take part in academy tournament in October in Norwich
13:41 - Youth coaches training programs
16:45 - How is this partnership different from the ones in the past?
20:42 - Insight into the 3-year deal
22:40 - Progression of Indian football and ISL
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