Starbucks Success Story
How is it that Starbucks has 32,000 stores globally without running any ads?
Last year's revenue of Starbucks is Rs. 2 Lakh Crore
In this video, you'll discover...
Why did Starbucks stop its operations nationwide in the USA for 3.5 hours?
Why did Starbucks stop selling its best-selling Egg sandwich?
How have we given Rs. 13,000 Crore loan to Starbucks without any interest?
Watch this video till the end to get complete knowledge and implement the same for your work
0:36 The start of the Starbucks
1:19 Termite expansion of Starbucks
1:58 Why do businesses struggle?
2:14 Power pillars
3:20 Brand awareness & word of mouth
3:46 Early adopter by launching the app & gift cards
3:59 How have we given Rs. 13,000 Crore loan to Starbucks interest-free?
4:54 Fought back story
5:30 Why were all the Starbucks stores in the USA shut for 3.5 hours?
6:29 Listen to your consumers
7:20 Sensory Marketing
8:31 Why did it stop selling its best-selling product?
9:05 Mistake marketing
9:57 Status symbol
10:56 Giving back to the society
11:25 Decoy Pricing
12:41 Go Cashless effect
13:17 Charm Pricing
14:04 Endowment effect
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Content inspiration
Aditya Saini
Dr. Ujjwal Patni
Wilson K Lee
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5 minutes learning
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CNBC
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Rahul Bhatnagar
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