When it comes to growing your photography business, having a strong brand cannot be overstated. It's where I start when coaching and mentoring my photography students and it's where I return to if I'm ever questioning my business marketing efforts. Your brand is the blueprint for everything else. Your brand is paramount. But how do you know how strong your photography business brand really is? You are likely doing all kinds of different things within your business to grow, reach more clients, and become found in search so this is a great test to see what's working and get a bird's eye view of how other people see your brand.
Today I'm sharing 3 ways to tell how strong your brand is.
1. Conduct a visual brand audit
2. Conduct a listening audit
3. Hone in on your message and story
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I have not been paid to promote or endorse any of these items. These are my honest opinions and thoughts. All gear has been purchased with my own money. Some links are affiliate links, meaning that at no cost to you, I may receive a small commission if you buy it.
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