For much of it's existence the New York City subway system was a mess of competing signage leaving unexperienced riders understandably confused. That is until one typeface came along and unified the entire system and in doing so solidified itself as one of the defining typefaces of the city.
Read our article here:
cheddar.com/media/how-nyc-sub...
Research:
NYC Subway
www.nycsubway.org/wiki/Subway...
AIGA
www.aiga.org/the-mostly-true-...
WSJ
www.wsj.com/articles/SB100014...
CNN
www.cnn.com/style/article/hel...
New York Times
cityroom.blogs.nytimes.com/20...
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Негізгі бет Ғылым және технология How The NYC Subway Was Saved By A Typeface - Cheddar Explains
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