Coming up with the big idea behind an advertising campaign is always challenging.
In an effort to teach one of the hardest things to teach, creativity, I give you one of the methods I use to generate ideas that I learned at UT. 100 boxes.
Shoutout to Mariano Garcia who asked the following in the comments on another video: How do you think of creative ideas/concepts when trying to advertise a product/service? Do you have any tips or techniques for generating ideas?
Thanks for watching!
Негізгі бет How To Brainstorm The Big Idea
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