Detailed analysis of the online travel industry and the strategies that Ease My Trip implemented to defeat Make My Trip and Yatra.
Chapters:
0:00 Introduction
1:36 Background context
2:12 B2B Travel market
3:36 Switch to B2C
4:31 Market Gaps
4:45 Gap 1
5:08 Gap 2
5:35 Gap 3
5:50 Strategy 1
6:15 Zero Price Effect
7:19 Strategy 2
9:34 Condition for 100% refund policy
11:36 Strategy 3
12:41 IPO
13:35 Future Plans
13:49 Plan 1
14:14 Plan 2
14:43 How private Jets save money
17:03 Plan 3
Study Material:
Know more about the Zero Price effect:
amzn.eu/d/93vZuQm
Edelweiss research report on on EaseMyTrip:
www.nuvamawealth.com/ewwebima...
Wendover Production's video about the economics of private jets:
• The Economics of Priva...
My LinkedIn: www.linkedin.com/in/sai-subha...
My Instagram: / me_sai___
#businesscasestudy #easemytrip #boycutmaldives #privatejet #makemytrip #travelindustry
Негізгі бет How to build a bootstrap unicorn in India | Ease My Trip business case study.
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