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Joe Morone is a speaker, author and trainer of the SMART sales methods.
On this episode of The Salesman Podcast we get into business cases, customising communication and a step by step process to building consensus in complex B2B accounts.
This is a great episode if you're in B2B sales and you also act as a project manager as building a business plan or doing project proposal writing is an important skill.
You don't learn this stuff at business school.
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