Personas aren’t a checkbox task.
They’re the containers.
They should tell us
- Why they’re unique
- What gets under their skin
- What makes them tick
- Where they want to go
- Why that’s important
- How they’re different from other segments
- What they’re asking to find solutions
When used like this.
They’re potent
Are you using (or teaching clients to use) personas like this?
#brandpersona #targetmarket #audiencepersona
Негізгі бет How To Craft Effective Audience Persona
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