From the SaaStock USA 2024 Scale Stage, Mary D'Onofrio of Bessemer Venture Partners is joined by Ev Kontsevoy, CEO of Teleport, as he shares how to execute a successful pivot: creating a new product category.
A start-up builds a product which is not an easy sell, but good enough to grow 2x year over year to about $3M ARR. Teleport let go of all of that revenue, took the 10% of the product that customers loved the most and repackaged it as a new offering, quickly rebuilding the ARR, accelerating growth, going from series-A to B and C in funding rounds and creating a new product category in the process.
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Негізгі бет How to Execute a Successful Pivot To Grow: Creating a New Product Category | Ev Kontsevoy, Teleport
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