This week, Jake and Cody talk about the different digital agency roles at an agency and how each of them can break off into their own freelancing gig.
Not all roles are created equally. Some can transition smoothly into freelance work like SEO, PPC, and Social Media Management. But what about other roles like graphic design, content writing, or account management? How can these roles at existing agencies break off and start their own thing?
Jake discusses his role as an account manager and what he had to do to form Evergrow Marketing. Together, we discuss the upsides and downsides to working in these different roles as an agency as well as the struggles you might encounter with each skill set when attempting to freelance your skills.
This episode is ultimately a precursor to the one that will follow, where we receive a listener's question on how to take his graphic design skills and his current role and turn it into a productized service that clients will want to pay for every month on retainer.
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