One of the most reliable ways to tell whether or not a Columbia shirt is authentic is to look at the stitching. Authentic Columbia shirts will have robust, regular, and high-quality stitching, whereas fake shirts will often have sloppy stitching with loose threads, uneven lines, and even missing stitches. Additionally, authentic Columbia shirts will typically feature a radius corner logo, while fake shirts will often have square corners. You can also look at the font used on the tag or label of the shirt, as fake shirts will often have a different font than the original. Finally, be sure to look for the style ID number on the tag, as this will be a sure sign that the shirt is authentic.
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